Wednesday 20 February 2008

Irish Distillers to hike prices

A poster on a forum warns of imminent price increases from Irish Distillers (IDL). I referred only last week to IDL's strategy of premiumisation. So this is just more of the same.
If you are thinking of buying a bottle of premium whiskey locally, buy it sooner rather than later.

Irish Distillers ... are increasing their prices from March 10th.

Biggest increases are on Redbreast 12yo +15%; Jameson 18yo +25%; Midleton Very Rare +20%.