I'll just quote from the press release:
The enhanced Redbreast range retains its distinctive shaped bottle, label and logo, with additional elements such as a wood cut illustration of a pot still, printed on copper foil and, by way of explaining the origin of the name of Redbreast, a robin motif. A strong point of reference for consumers, the descriptor 'single pot still Irish whiskey' is given a clear presence on the front label. A colour code has also been introduced with burgundy distinguishing Redbreast 12 Year Old from the green Redbreast 15 Year Old. Gift cartons for both expressions have also benefited from a considerable upgrade with heavier carton stock and the use of emboss and copper foil devices, adding to the range's super-premium cues.("Super-premium"... I hope that's not code for higher prices.)
And now the pics (click to see bigger versions) ...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjywAZxc7j8qByfPcccct2bMmEjee8GI5u1Ty4y5STU-UG_KmZHJOyxndnqdXLYlBh261yOjRCVBP5Irk1dGSEBRNgVMYbgC2ai8Jb21gbDGxJxCJ9nvLEqk8eitfuHjis7fDDmnFigXb0/s400/DOWNLOAD+IMAGE+HERE+-+Redbreast+12+-+Back.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg21n2tvakM597HwOt_tm4nofNpkjKtle8LZ5n7xdyZTKvWacFm3vJDjIociux5MopklWSuL45qLbqP7GEFXDCydTgzMXi4loS93gBDtIQ2avAS_aow15Pbk-qHcK26VnFGaJgDkP6lJfs/s400/DOWNLOAD+IMAGE+HERE+-+Redbreast+12+-+Bottle+%2526+Carton.jpg)