I'll just quote from the press release:
The enhanced Redbreast range retains its distinctive shaped bottle, label and logo, with additional elements such as a wood cut illustration of a pot still, printed on copper foil and, by way of explaining the origin of the name of Redbreast, a robin motif. A strong point of reference for consumers, the descriptor 'single pot still Irish whiskey' is given a clear presence on the front label. A colour code has also been introduced with burgundy distinguishing Redbreast 12 Year Old from the green Redbreast 15 Year Old. Gift cartons for both expressions have also benefited from a considerable upgrade with heavier carton stock and the use of emboss and copper foil devices, adding to the range's super-premium cues.("Super-premium"... I hope that's not code for higher prices.)
And now the pics (click to see bigger versions) ...
